More Than Cat Food

Cats in advertising are a popular and effective tool to capture consumers’ attention. With their cuteness, elegance, charm, and playful lightness, they convey positive associations with a brand or product, reinforcing its message. Their versatility and instant recognition make them an unbeatable marketing asset.

The image collection “More Than Cat Food” by Alberto Vieceli showcases cats in advertisements or product packaging for watches, jewelry, cosmetics, perfume, cars, cameras, alcohol, cigarettes, furniture, design, art, music, and more. Interestingly, cat food—the one product that makes the most sense for cat-related advertising—has been deliberately excluded.